One Source — One Fragrance
First out in the new personal care series is TGC100, a series of perfumed, organic soaps. One perfume oil is infused for each variety using natural ingredients only. Drawing upon the garment and shoe care series, our design use the same clear information hierarchy. This time using an exclusive beta-version of Akkurat Mono Bold from Lineto. The launch campaign features the fragrances as fabrics, swirling inside the box. Prelaunch took place in New York, Stockholm and Paris at NY Now, Formex and Maison&Objet. In stores in November.