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A Scent of Brass

Ever since its opening in 1915, this great luxury department store on Hamngatan, Stockholm, has stayed one step ahead. When they commissioned us to develop an identity for their main act – the perfume department – they wanted something that would stand head and shoulders above the rest for the next decade. These laser cut brass engravings, based on digitized French 17th century etchings may well be expensive, but they fuse old and new for a timeless appeal.

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